Most people are completely unaware of the innumerable ways in which scent affects our daily lives. Able to communicate important messages, alert, beguile or even alter your mood, your sense of smell is perhaps the most under-appreciated of all your senses.
Fragrance experts & entrepreneurs Samuel Gearing and Josh Carter are on a mission to change that. Founders of the critically acclaimed fragrance platform Fiole and co-authors of ‘Fragrance: The Botanical Origin of Scent’, the duo are dedicated to removing the smoke & mirrors that has long surrounded the art of perfumery and are fast becoming two of the most important voices in the fragrance world. With nearly 30 years collective experience, Samuel & Josh trained under numerous master perfumers, brands and stores before starting their own business venture designed to help independent brands make an impact in the market.
Their accessible, light-hearted approach to fragrance has seen them become regularly featured in major publications, amass millions of views on social media with their educational content and even collaborate with the likes of Kew Gardens and Fortnum & Mason.
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