Underneath The Archers

Graham Harvey published his part-memoir, part-manifesto about his time as a scriptwriter on The Archers and the disastrous transition in British agriculture to industrial farming with Unbound. He penned more that 600 episodes of the beloved show over 24 years, earning himself the nickname ‘the other Minister for Farming’. Unbound asked us to run a nationwide campaign/garner the attention the book deserved.

We secured Graham and his book national news coverage including an interview in The Daily Mail, a feature in YOU Magazine and a feature in The Express, as well as broadcast coverage across numerous BBC Radio stations. We also secured features in magazines like The Big Issue, Country Life, Candis & The Scotsman, and a syndicated PA feature. The extensive coverage ensured that different audiences around Britain were targeted to give Underneath The Archers maximum exposure and build Graham’s profile.